Career of the week: SEO Copywriter
An SEO Copywriter writes content for websites, blogs, social media, and other digital platforms. Their primary goal is to write content that resonates with the target audience while incorporating specific keywords (things people type in that are related to the product or service) and phrases to improve search engine rankings. It's a career that's not just about writing well but also about understanding how your words can reach and impact a digital audience.
Many SEO Copywriters start with a background in writing, journalism, or marketing, though the skills can be learned without these degrees.
Related Roles
Content Strategist: Focuses on developing content strategies (i.e., type of content to produce, when to publish it, and at what cadence) that meet business goals and user needs.
Digital Marketer: Specializes in marketing products or services using digital technologies.
SEO Specialist: Focuses specifically on search engine optimization strategies and not on the actual writing of the copy.
Brand Journalist: Creates content that tells a brand's story, often blending traditional journalism with marketing. They work closely with SEO copywriters to ensure the content is both engaging and search engine friendly.
User Experience (UX) Writer: Specializes in writing for user interfaces. Their work focuses on guiding users through a product, which can include collaboration with SEO copywriters for online content.
Technical Writer: Specializes in creating content that explains technical information clearly.
Copy Editor: Responsible for reviewing and editing written content for clarity, grammar, and accuracy.
Jobs and internships
Quality Assurance Manager — Launch Potato
Professional Services Engineer — Swimlane
Product Engineer Intern — Leggett & Platt
Content Designer — Quickbase
Junior Product Designer — Operative
Sales & Services Operations Coordinator — Brightly
Order Management Specialist — Quickbase
Product Specialist — Command Alkron
UX Writer Intern — Acoustic
UX Research Operations Coordinator — GlossGenius
Happy hunting,
Taylor
PS - if you’re looking for any specific roles and types of content related to careers, comment and let me know!